Route to markets

We are your shortest way to African Markets. We are fully involved in all stages of your project so as to enable you to enter African Markets in the most effective manner. Our extensive knowledge of local realities increases the odds of success of your strategy for Sub-Saharan Africa.

  1. Entering Africa Markets

To reach its market effectively, a company must carefully and rigorously select its access to the said market. Despite their investments, many companies fail to achieve their return on investment. The main suspects are their current marketing channels. These companies are required to adapt their strategies for sustainable profitability and efficient distribution.

2. Route-to-markets

Zafira Africa optimizes your Route-to-Markets approach. This optimization involves an analysis of the needs and requirements of the target, the different solutions that can ensure the profitability of your activity and the financial resources to be allocated. Our Route-to- Markets approach includes successfully and diligently conduct all the steps: Market studies, Business Plan, Sales Channel Strategy, Sales and Sales activation.

Market studies

For a business development in Africa, questions that would arise are those about the characteristics market targeted. Zafira Africa carries out for you, market studies with the aim of enlightening you on the size of said market, the possibilities of adaptation of your product, etc.

Business plan

Once the market studies have been carried out, it allows to have the main features of the market which will help in defining your business development objectives, and budgeting the project more efficiently, etc. from the very inception, to studies, to business plan & implementation : we support you in every step.

Sales channel strategy

The sales channel strategy that we will offer you will depend on your business history in Africa and the nature of the products you want to put on the African market. Depending on the cases, from the settlement of a foreign subsidiary, industrial partnership, franchise distribution, etc

Sales and sales activation

The ultimate goal of any route-to-market approach is to make/increase/multiply & sustain sales. But to ensure its profitability, the company must have a good approach to customer relationship management. Zafira Africa supports you in building an enduring business relationship with clients.